Felicia Bar at Sofitel Recoleta

Following a rebranding process, we partnered with Sofitel Recoleta to elevate Felicia as a vibrant and trendy bar catering to a youthful, lifestyle-oriented audience. Our efforts included crafting a targeted guest list of influencers, micro-influencers, and key people in the young social scene, ensuring a strong connection with the bar’s identity. We also led media outreach, preparing and distributing press releases to establish Felicia's presence in key publications. To further boost visibility, we advised on the development of curated event series, such as La Nuit, a Thursday night experience featuring signature cocktails by Mona Gallosi, gourmet tapas, and vinyl DJ sets. These initiatives successfully positioned Felicia as a standout destination within the city’s nightlife.