Personal PR for Joy Calic

Over a six-month collaboration, we provided PR and personal branding services to position Joy and, by extension, her agency Cinco Juanes. Our work included developing a tailored LinkedIn content strategy and optimizing her profile to enhance her professional presence. We also coordinated a photoshoot with her team to create high-quality visuals for the agency's website, Instagram, and LinkedIn. Additionally, we collaborated on designing a visually compelling commercial deck that effectively showcased Joy’s expertise, experience, and key talking points. To further amplify her reach, we reached out to institutions to position Joy as a speaker for various events and talks. During her visit to Argentina, we organized networking opportunities with technology and business journalists, strengthening her connections in key industries.