Alma Restaurante at Sofitel Recoleta

Our goal is to position Alma as a leader in luxury dining in Buenos Aires, highlighting its signature cuisine and its location in the iconic hotel of Sofitel Recoleta. Key actions included inviting influencers, micro-influencers, and key people in gastronomy, lifestyle, luxury, and content creation. We manage press efforts by drafting and distributing press releases to various media outlets. Additionally, we collaborated with La Pâtisserie to send curated boxes on special occasions like Mother’s Day and New Year’s, targeting key individuals to promote sales. Through a 360-degree communication strategy, we ensure an integrated approach to solidify Alma’s reputation as a premier dining destination.